Corporate and product carbon footprints speak to the fact that we cannot manage what is not measured. Beyond responding to stakeholder or client requests, carbon footprints are a necessary first step toward voluntary emissions reduction efforts or commitments, and toward being strategically positioned for future emission reduction mandates.
As for the bottom line, many companies have found that carbon footprints help them spot significant cost saving opportunities, as well as opportunities to significantly reduce the carbon-intensity of their products and services.